{"id":19192,"date":"2024-02-21T15:30:53","date_gmt":"2024-02-21T18:30:53","guid":{"rendered":"https:\/\/revistaplot.com\/?p=19192"},"modified":"2024-02-21T15:30:53","modified_gmt":"2024-02-21T18:30:53","slug":"mock-up","status":"publish","type":"post","link":"https:\/\/curiosistas.com\/en\/mock-up\/","title":{"rendered":"Mock-up"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_row-no-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div><figcaption class=\"vc_figure-caption\"><\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element capitalletter\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">En arquitectura, un <\/span><i><span style=\"font-weight: 400;\">mockup<\/span><\/i><span style=\"font-weight: 400;\"> es una maqueta que reproduce un fragmento de un edificio a escala real, con los materiales elegidos para su construcci\u00f3n e, idealmente, en su futura localizaci\u00f3n. La intenci\u00f3n es comprender los aspectos generales y los detalles de un proyecto antes de que comience su construcci\u00f3n.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div><figcaption class=\"vc_figure-caption\"><\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">En Suiza, una parte significativa del presupuesto de producci\u00f3n de una obra se destina a la producci\u00f3n minuciosa y precisa de este tipo de objetos, sobre todo cuando no se recurre a una soluci\u00f3n est\u00e1ndar. No obstante, fuera de Suiza, esta pr\u00e1ctica costosa no es muy com\u00fan.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div><figcaption class=\"vc_figure-caption\"><\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Para los arquitectos, los <\/span><i><span style=\"font-weight: 400;\">mockups<\/span><\/i><span style=\"font-weight: 400;\"> son mucho m\u00e1s que elementos de prueba: no solo sirven para persuadir y perfeccionar, sino tambi\u00e9n para investigar e innovar, son parte del proceso proyectual.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_row-no-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div><figcaption class=\"vc_figure-caption\"><\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Es inusual que estos objetos sean documentados, pero el fot\u00f3grafo y cineasta canadiense David K. Ross ha logrado convertirlos en objetos art\u00edsticos. Su proyecto fotogr\u00e1fico \u201cArquetipos\u201d, que empez\u00f3 en 2016, los presenta como monumentos \u00e9picos, y tambi\u00e9n como pseudo-arquitecturas on\u00edricas e inquietantes.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_row-no-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div><figcaption class=\"vc_figure-caption\"><\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Desprovistos de contexto y fijados al suelo solo a trav\u00e9s de puntales o soportes, los <\/span><i><span style=\"font-weight: 400;\">mockups<\/span><\/i><span style=\"font-weight: 400;\"> de fachadas en las fotograf\u00edas de Ross evocan escenograf\u00edas teatrales. Para lograr este car\u00e1cter dram\u00e1tico, ilumin\u00f3 las maquetas de noche con flashes muy potentes, de modo que el contexto ca\u00f3tico y muchas veces molesto de la obra quedara en penumbra.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div><figcaption class=\"vc_figure-caption\"><\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Este inventario sistem\u00e1tico se tradujo en un archivo que documenta un gran n\u00famero de proyectos constructivos suizos e internacionales de primera l\u00ednea, como los de Christ &amp; Gantenbein, Herzog &amp; de Meuron o Caruso St John.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_row-no-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div><figcaption class=\"vc_figure-caption\"><\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">En el a\u00f1o 2021, el Museo Suizo de Arquitectura de Basilea emple\u00f3 la serie de im\u00e1genes de David K. Ross en una muestra, como punto de partida para explotar el alto potencial del <\/span><i><span style=\"font-weight: 400;\">mockup<\/span><\/i><span style=\"font-weight: 400;\"> como nexo entre simulaci\u00f3n y realidad. Por su lado, la exposici\u00f3n en Kunst Meran \/ Merano Arte, se centra en el v\u00ednculo esencial entre proyecto y ejecuci\u00f3n, que no existe ni en el contexto regional de Tirol del Sur ni en el nacional de Italia. Y plantea la pregunta: \u00bfpor qu\u00e9 no?<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div><figcaption class=\"vc_figure-caption\"><\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element parrafo-sangria\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"padding-left: 60px;\"><small><span style=\"color: #0000ff; font-size: 12.8px;\">\u00a1Hac\u00e9 click <a href=\"https:\/\/revistaplot.com\/producto\/plot-63\/\" target=\"_blank\" rel=\"noopener\">ac\u00e1 <\/a><\/span><span style=\"color: #0000ff; font-size: 12.8px;\">para saber m\u00e1s sobre nuestro \u00faltimo n\u00famero y <a href=\"https:\/\/revistaplot.com\/producto\/suscripcion\/\" target=\"_blank\" rel=\"noopener\">ac\u00e1 <\/a><\/span><\/small><small><span style=\"color: #0000ff; font-size: 12.8px;\">para suscribirte con un 20 % de descuento y env\u00edo gratis!<\/span><\/small><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<button class=\"simplefavorite-button\" data-postid=\"19192\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorite <i class=\"<\/button\"><\/div><div id=\"curio-892693746\" class=\"curio-home curio-entity-placement\"><a href=\"https:\/\/www.epson.com\" aria-label=\"a\"><img src=\"https:\/\/curiosistas.com\/wp-content\/uploads\/2021\/05\/bl-imgpng8.png\" alt=\"a\"  srcset=\"https:\/\/curiosistas.com\/wp-content\/uploads\/2021\/05\/bl-imgpng8.png 135w, https:\/\/curiosistas.com\/wp-content\/uploads\/2021\/05\/bl-imgpng8-100x100.png 100w\" sizes=\"(max-width: 135px) 100vw, 135px\" width=\"135\" height=\"135\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Experimentos arquitect\u00f3nicos 1:1.<\/p>","protected":false},"author":3,"featured_media":19205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[160,1058,1149,180,1150,1151],"class_list":["post-19192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revista","tag-160","tag-arquitectura-cultural","tag-exhibiciones","tag-italia","tag-kunst-meran-merano-arte","tag-merano"],"_links":{"self":[{"href":"https:\/\/curiosistas.com\/en\/wp-json\/wp\/v2\/posts\/19192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curiosistas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curiosistas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curiosistas.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/curiosistas.com\/en\/wp-json\/wp\/v2\/comments?post=19192"}],"version-history":[{"count":0,"href":"https:\/\/curiosistas.com\/en\/wp-json\/wp\/v2\/posts\/19192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curiosistas.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/curiosistas.com\/en\/wp-json\/wp\/v2\/media?parent=19192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curiosistas.com\/en\/wp-json\/wp\/v2\/categories?post=19192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curiosistas.com\/en\/wp-json\/wp\/v2\/tags?post=19192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}